North America

08 Feb

Posted at 22:20h in B2 - Upper-intermediate, Business, Economics, North America, Partial Lesson Plan, Popular Culture, Psychology, Science, Technology, Vox

The video talks about how advertisers use emojis to target users on social media platforms, particularly Twitter. In 2016, Twitter began giving advertisers access to emoji data, which gives advertisers an insight into the emotional context behind users' tweets. This allows advertisers to target users...

16 Nov

Posted at 09:48h in B1 - Intermediate, Big Think, Business, Complete Lesson Plan, Economics, Environment, North America, Problem Solving, Psychology, Science, Technology

This video focuses on the importance of us, as individuals and as a society, being conscious of, and then actively planning for, the arrival of our future-selves. The title is very doom and gloom laden (and misleading, IMO) but the tone of the video is lighter...

15 Oct

Posted at 07:25h in B2 - Upper-intermediate, Business, Business Insider, Economics, Non Guided, North America, Partial Lesson Plan, Popular Culture, Psychology, Science

Pricing effect means using price as a signal for value or quality. It turns out, a higher price tag makes wine taste better because our brains tell us so. A variety of people taste different wines and are tested on their tasting and pricing values!...

15 Oct

Posted at 07:04h in B1 - Intermediate, Non Guided, North America, Partial Lesson Plan, Popular Culture, Problem Solving, Psychology, TED ed

Any hoarders, "collectors" or celebrity memorabilia fans in the house? After witnessing the “violent rage” shown by babies whenever deprived of an item they considered their own, Jean Piaget – a founding father of child psychology – observed something profound about human nature: Our sense of...