The description content appears to be mismatched (it describes a Daylight Saving Time video, not the IKEA Effect), so I’m writing the hook based on the actual video title, which is a well-documented behavioral economics concept.
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If you built it yourself, does that make it better than it actually is?
Why do people consistently overvalue things they had a hand in creating, even when the result is objectively mediocre?
Does the effort you put into a project make you blind to its real weaknesses, and could that be costing you at work?
If your team spent months on a strategy that isn’t working, how easy is it really to walk away from it?
Is the IKEA Effect a bias you need to fight, or is there a smart way to use it on your clients, your team, or yourself?
For our Watch & Talk sessions, this video sparks discussion around behavioral economics, decision-making bias, ownership and value, and leadership blind spots.
Ready to watch and find out where the science lands?
Watch the video here (but it’s always more interesting to talk about it 😉):
