How much of what you consider a «timeless tradition» was actually invented by a marketing team?
If a single company can convince an entire planet that a rock equals love, what does that say about the power of brand storytelling?
De Beers created a market that barely existed and then dominated it for decades. So where exactly is the line between brilliant marketing and manipulation?
Would you feel differently about a product if you knew its emotional meaning was engineered in a boardroom?
When a campaign is this effective, does the origin story even matter anymore, or does it become true simply because everyone believes it?
For our Watch & Talk sessions, this video sparks discussion around marketing ethics, brand perception, consumer psychology, and corporate influence.
Ready to find out how one tagline reshaped human behaviour worldwide?
Watch the video here (but it’s always more interesting to talk about it 😉):
