Everyone knows Tinder — from movies, memes, and that one friend. But do you actually know how it makes money, and why that model is starting to fall apart?
Dating apps have millions of users who will never pay a penny. So how do you build a billion-dollar business out of people looking for love?
What happens when your most successful users — the ones who actually find what they’re looking for — are also the ones who delete your app?
If your product works, your customer leaves. If it fails, they stay forever. So what does a healthy dating app business actually look like?
For our Watch & Talk sessions, this video sparks discussion around business models, digital platforms, subscription economics, consumer behaviour, and what it means to build a product that works against itself.
Watch the video here (but it’s always more interesting to talk about it 😉):
