If someone told you McDonald’s is not really a fast food company, would you believe them?
What does a $39 billion line on a balance sheet actually tell you about where a business’s real power lies?
If 85% of McDonald’s restaurants are run by other people, who is taking the real risk and who is taking the real reward?
Why would a company willingly hand over its kitchens, its staff, and its daily headaches to someone else and still come out on top?
What is the difference between a business that sells you a product and a business that charges you to use its name?
For our Watch & Talk sessions, this video sparks discussion around business models, real estate strategy, franchise economics, risk and reward, and financial literacy.
Book your session and find out why the world’s most famous burger chain might have more in common with your landlord than your local diner.
Watch the video here (but it’s always more interesting to talk about it 😉):
