Do you actually know where most Olympic revenue comes from, or do you just assume it’s ticket sales?
If a sponsor pays billions to put their logo on the Olympics, what exactly are they buying?
The Olympics adds new sports regularly. Who decides which sports make the cut, and is that decision really about athletics?
Host countries spend enormous sums to stage the Games. Is that ever genuinely worth it from a business perspective?
Broadcasting rights are sold exclusively to one network per country. What happens to the value of that deal when people stop watching live TV?
For our Watch & Talk sessions, this video sparks discussion around revenue models, sponsorship strategy, sports business, and the economics of global events.
Ready to find out if your assumptions hold up?
Watch the video here (but it’s always more interesting to talk about it 😉):
