When someone throws out a number first in a negotiation, how much does that number actually control where the deal ends up?
If you were asked to guess how many jelly beans are in a jar right after seeing a very high number, would your guess be different than if you had seen a very low number first?
You probably think you are a pretty rational person when it comes to money decisions. But what if the price you just paid for something was almost entirely shaped by a number someone else chose at random?
In a Moroccan bazaar, on Wallapop, or in a client proposal meeting, who throws out the first number and does it matter who goes first?
If you know the anchoring effect exists and you know it is messing with your brain, does that knowledge actually protect you from it?
For our Watch & Talk sessions, this video sparks discussion around negotiation tactics, cognitive bias in business, pricing strategy, and decision-making under uncertainty.
Ready to find out just how easy it is to manipulate a smart professional? Watch, then talk.
Watch the video here (but it’s always more interesting to talk about it 😉):
