How did a 1,500-year-old board game end up beating the NBA on YouTube?
What does it actually take to make something «serious» feel entertaining enough for a mass audience that has never cared about it before?
If a domain name bought for $55,000 becomes the center of a 100-million-person community, what does that tell you about timing versus strategy?
For our Watch & Talk sessions, this video sparks discussion around brand building, content strategy, cultural timing, sports and entertainment crossover, community growth.
Watch the video here (but it’s always more interesting to talk about it 😉):
