HOW CRUISE SHIPS WORK

How can a cruise ticket cost less per day than a retirement home and still turn a profit?

Why would a cruise company deliberately sail 1,100 miles into the middle of the ocean with no destination?

A ship costs $1.4 billion to build and only lasts 25 years. How does that math ever work in anyone’s favour?

Cruise lines operate on razor-thin margins at massive scale. What does that force them to optimize that most passengers never even notice?

What does the flag a ship flies have to do with how much money the cruise line makes?

For our Watch & Talk sessions, this video sparks discussion around business models, operational efficiency, pricing strategy, and large-scale logistics.

Ready to talk through it? Book your Watch & Talk session now.

Watch the video here (but it’s always more interesting to talk about it 😉):