Do you actually believe that smarter people are better at evaluating evidence objectively?
When was the last time a solid set of facts genuinely changed someone’s deeply held opinion, in a meeting, a negotiation, or anywhere else?
If showing people more data can actually make them dig in harder, what does that mean for how you currently try to persuade colleagues or clients?
Is it possible that the most educated person in the room is also the most skilled at distorting information to fit what they already believe?
If facts are not the winning move, what exactly are you supposed to lead with instead?
For our Watch & Talk sessions, this video sparks discussion around persuasion and influence, cognitive bias in the workplace, data-driven communication, and navigating disagreement professionally.
Book your session and find out what neuroscience says you should be doing differently.
Watch the video here (but it’s always more interesting to talk about it 😉):
