Does Red Bull actually make anything, or is it just a very expensive logo on a racing car?
If a company outsources manufacturing AND distribution, what exactly is it selling?
Red Bull spends more on marketing than most brands spend on everything combined. Is that genius or a house of cards?
At what point does sponsoring extreme sports stop being advertising and start being something else entirely?
Most companies build a product, then build a brand. Red Bull seems to have done it the other way around. Does that model actually scale?
For our Watch & Talk sessions, this video sparks discussion around brand strategy, marketing investment, outsourcing models, and business identity.
Ready to watch and find out how far you can get without making a single thing?
Watch the video here (but it’s always more interesting to talk about it 😉):
