What does it take for a toy made of plastic bricks to become the world’s most valuable toy brand?
If a company is built around a single product, does that make it stronger or more vulnerable?
LEGO started in a small Danish town most people have never heard of. What does that tell you about where great ideas actually come from?
The LEGO brick has barely changed in 60 years. Is that brilliant brand discipline or a company too afraid to evolve?
When a company builds a physical monument to its own product, what is it really trying to protect?
For our Watch & Talk sessions, this video sparks discussion around brand identity, innovation and tradition, company culture, intellectual property, and business storytelling.
Ready to think in English? This one will surprise you.
Watch the video here (but it’s always more interesting to talk about it 😉):
