If you paid more for a bottle of wine last night, did it actually taste better, or did your brain just tell you it did?
When price becomes a signal for quality, where does perception end and reality begin?
If two people drink the same wine from bottles with different price tags, can you guess which one they will rate higher, and by how much?
Your company sets a premium price on a product or service. Does the higher price tag genuinely improve the customer experience, even before they use it?
Most professionals pride themselves on making rational decisions. So why does something as simple as a number printed on a label override years of trained judgment?
For our Watch & Talk sessions, this video sparks discussion around pricing psychology, consumer behaviour, decision-making bias, perceived value, and business strategy.
Ready to find out just how irrational even the sharpest professionals can be?
Watch the video here (but it’s always more interesting to talk about it 😉):
