SUPERFANS THE TRIBALISM OF SPORTS

Why do grown adults paint their faces, wear foam costumes, and scream themselves hoarse for people they have never met?

If your team loses, does it actually affect your mood at work the next day, and if so, what does that tell you about you?

What is «optimal distinctiveness,» and why might it explain why some fans dress as bananas while others just wear a scarf?

For our Watch & Talk sessions, this video sparks discussion around identity and belonging, group psychology, workplace culture, and the language of passion and loyalty.

Watch the video here (but it’s always more interesting to talk about it 😉):