Do you know how, where and why padel was invented? And do you know how padel become one of the most exciting investment opportunities in global sport?
The owner of PSG, the parent company of the New York Yankees, and the co-founder of Spotify are all backing it. What do they know that most people in the UK and US still don’t?
Padel is already worth €2 billion a year and it’s forecast to treble!Is this the last moment to get ahead of it, or is the hype already bigger than the sport?
For our Watch & Talk sessions, this video sparks discussion around sports business, emerging markets, investment strategy, post-pandemic consumer behaviour, and what it takes to build a brand new sporting culture from scratch.
Watch the video here (but it’s always more interesting to talk about it 😉):
