When a music fan buys a CD they will never play, what are they actually purchasing?
Can you name another industry that turns human beings into a consumer product from day one, on purpose, with a budget?
If piracy destroys one revenue stream, how do the smartest companies usually respond, and why do most get it wrong?
What is the difference between a country having a strong cultural export and a country engineering one?
Is there a product or service in your industry that people buy for status or belonging rather than function, and do you market it that way?
For our Watch & Talk sessions, this video sparks discussion around soft power and national strategy, product design and consumer psychology, revenue model innovation, branding and identity, manufacturing talent as a business asset.
Ready to watch and find out how much your thinking lines up with the reality?
Watch the video here (but it’s always more interesting to talk about it 😉):
