What actually determines the price of a painting that sells for $10 million while an almost identical one sells for $10,000?
Is the value of art about the object itself, or about the story being sold around it?
If you were advising an artist who wanted to reach the ultra-high-end market, where would you even tell them to start?
How much of what makes something «priceless» is engineering, and how much is luck?
When a gallerist, a collector, and an auction house all get involved, who is really controlling the narrative about value?
For our Watch & Talk sessions, this video sparks discussion around value perception, luxury branding, persuasion and sales strategy, storytelling in business.
This one will make you look at every «premium» price tag in your own industry very differently.
Watch the video here (but it’s always more interesting to talk about it 😉):
