Why do people pay more for an object once it has a story attached to it, even if the object itself hasn’t changed at all?
If emotion drives spending decisions, what does that mean for how you pitch, sell, or present ideas at work?
James Bond wears a watch on screen and sales spike. What is actually happening in the buyer’s brain at that moment?
Is storytelling a genuine business skill, or is it just a polite word for manipulation?
You probably think you make rational decisions. But what if the data says otherwise, and you have been making emotional ones all along?
For our Watch & Talk sessions, this video sparks discussion around storytelling in business, emotional decision-making, persuasion and sales, and the psychology of value.
Ready to find out if you are easier to influence than you think?
Watch the video here (but it’s always more interesting to talk about it 😉):
