THE SUNK COST FALLACY

Have you ever kept funding a project not because you believed in it, but because walking away felt like admitting defeat?

When was the last time you stayed in a meeting, a contract, or a strategy longer than you should have, just because of how much you had already put in?

If a colleague said «we can’t stop now, we’ve invested too much,» would you challenge them or quietly agree?

Is there a difference between persistence and stubbornness, and do you actually know which one you’re practicing right now?

How do the best decision-makers in business separate what they’ve already spent from what they should do next?

For our Watch & Talk sessions, this video sparks discussion around decision making, strategic thinking, leadership, and business communication.

Ready to watch and find out where you stand?

Watch the video here (but it’s always more interesting to talk about it 😉):