When you use an emoji in a tweet, do you think of it as personal data?
Where exactly is the line between smart marketing and psychological profiling?
If emoji data tells advertisers when you are happy, frustrated, or excited, which emotion do you think is most valuable to them?
For our Watch & Talk sessions, this video sparks discussion around digital privacy, data ethics, emotional targeting, social media marketing, and consumer trust.
Ready to find out how deep the rabbit hole goes?
Watch the video here (but it’s always more interesting to talk about it 😉):
