11 Nov The economics of K Pop
Posted at 10:17h
in B2 - Upper-intermediate, Business, Economics, Music, North America, Partial Lesson Plan, Politics, Polymatter, Popular Culture
Korean pop groups have offset losses from piracy with glossy, premium, collectible CDs, usually sold to fans who will never play them. Instead, CDs are sold as merch - often with different covers to encourage buying several, and sometimes act as lottery tickets for a chance...