09 May How Nintendo Makes Billions
How does a company that openly prioritizes "fun" over technology convince investors, partners, and the market to take it seriously?...
WSJ
23 May Why the Pineapple used to cost $10, 000 – guided video
Posted at 11:54h
in B2 - Upper-intermediate, Business, Complete Lesson Plan, Economics, Guided, Guided Video, Other, Popular Culture, Psychology, WSJ
Adjusting for inflation, a single pineapple used to cost as much as $10,000! WTAF?! How is that possible?! This video reveals some of the history and social context of the time to help explain why people went crazy for pineapples....
25 Ene Why Lego Isn’t (Just) a Toy Company – guided video
Posted at 15:42h
in B2 - Upper-intermediate, Business, Complete Lesson Plan, Economics, Guided, Guided Video, Management, Other, Popular Culture, WSJ
Have you ever wondered why Lego is more than just a childhood memory? This video traces Lego's journey from a simple toy brick company to a global content empire, featuring iconic franchises and box office hits. Explore how Lego strategically blends nostalgia with innovation, and...
11 Nov Protegido: Test Page – guided video
Posted at 13:26h
in B1 - Intermediate, Business, Complete Lesson Plan, Economics, Guided, Guided Video, Management, Problem Solving, Technology, WSJ
Are you still reaching for your physical wallet when you make a purchase, or have you joined the wave of users embracing digital wallets like Apple Pay and Google Pay? At first, it seemed as if Apple and the banks were "friends" but now it...
09 Nov Apple vs. Banks: The Digital-Wallet War – guided video
Posted at 19:46h
in B1 - Intermediate, Business, Complete Lesson Plan, Economics, Guided, Guided Video, Management, Problem Solving, Technology, WSJ
Are you still reaching for your physical wallet when you make a purchase, or have you joined the wave of users embracing digital wallets like Apple Pay and Google Pay? At first, it seemed as if Apple and the banks were "friends" but now it...
28 Feb How Do the Olympics Make Money? The Olympics Business Model Explained
Do you actually know where most Olympic revenue comes from, or do you just assume it's ticket sales?...
06 Feb Are Musk’s Starlink Satellites Overcrowding Space?
Posted at 08:20h
in B2 - Upper-intermediate, Business, Complete Lesson Plan, Science, Technology, WSJ
This video talks about “Starlink”, another of Elon Musk´s (madcap 🤔) enterprises. Starlink is all about communications satellites and, if the experts in this video are to be believed, their sheer numbers and relative proximity to earth are making space very crowded and could even...
03 Feb NFTs Are Fueling a Boom in Digital Art. Here’s How They Work
Posted at 11:18h
in Art, B2 - Upper-intermediate, Business, Economics, Partial Lesson Plan, Popular Culture, Technology, WSJ
Greg McKeown saw first-hand how success can lead straight to professional and personal failure, during his career evaluating and coaching Silicon Valley executives. The heart of the problem, he says, is the insidious idea that we can do it all. As entrepreneurs and executives find...