This video takes a closer look at how Coca-Cola, an unhealthy (but inarguably tasty and popular!) sugary drink, has managed to align itself with the greatest sporting events on the planet – the World Cup and the Olympics. It compares and contrasts its strategy with other giants like Red Bull and Nike and explains how takes a closer look at its impressive marketing strategy that has made it one of the most famous brands in the world.
Watch the intro video to get focused. ➡